Headline: Aftershock's Economic Impact on Sacramento and the Future of Music Festivals in the City

As the city of Sacramento continues to bounce back from the pandemic, one festival has played a significant role in reviving the local economy: Aftershock. With 150,000 attendees last year, this international heavy metal festival brought a staggering $24.7 million to the city's economy, including $850,000 spent on local vendors.

The event also supported nearly 6,900 jobs, which is a testament to the power of festivals in boosting economic activity. According to Visit Sacramento's Kari Miskit, small businesses have particularly benefited from Aftershock's resurgence, with many reporting increased foot traffic and sales during the festival period.

Sacramento's growing festival scene has also been cited as a major factor in the city's economy recovering faster than other big cities. The Golden Sky Country Music Festival, set to take place later this year, aims to build on Aftershock's success by hosting top-tier acts and showcasing the city's vibrant music culture.

Meanwhile, plans for a new music venue and performing arts center, known as Sacramento Music Hall and Performing Arts Center, have been approved by the city planning commission. The 29,000-square-foot project will feature a restaurant, bar, and event spaces, and is expected to attract a wide range of acts from comedy shows to concerts.

With construction set to begin soon on The Rose, a live events venue and restaurant located near Sacramento State, it's clear that the city is committed to becoming a hub for music festivals and live entertainment. As Mayor Darrell Steinberg has noted, Sacramento is fast becoming known as the 'city of festivals,' with a growing creative economy playing a crucial role in shaping its future.

In conclusion, Aftershock's impressive economic impact on Sacramento serves as a reminder of the city's potential to host world-class music festivals and events. As plans for new venues and festivals take shape, it's an exciting time for music lovers and business owners alike in Sacramento.

Sac business journal